Bless Me, Ultima, By Rudolfo Anaya - 960 Words

Hardship in childhood can cause children to be wise beyond their years. A child s experiences are what shape their future, making them evolve both mentally and spiritually. In Bless Me, Ultima by Rudolfo Anaya, Antonio’s system of beliefs is greatly influenced by the perception of God that is instilled in him mainly by his mother. His understanding of God is forced to evolve as Antonio goes through many experiences throughout the course of the novel, including the tragedies that befall Narciso, Florence, and Ultima and his exposure to these characters. God is a being that is characterized by his punishment of those who sin and his protection of those who do not. As the events in this novel unfold, Antonio sees on many occasions how the God that he believes in does not perform the roles that he believed he did. Narciso and Antonio do not have many direct encounters in the novel, yet Narciso has a profound effect on Antonio’s religious maturation. Narciso, who is considered the town drunk, is present in many important conflicts as a mediator figure. He goes to great lengths to help his friends, which is shown when he attempts to convince the townsmen not to rashly kill Lupito after he had shot the sheriff. Once Lupito is killed Antonio worries about the fate of the men on the bridge who shot him, including his own father. Antonio wonders Did God listen? Would he hear? Had he seen my father on the bridge? And where was Lupito s soul winging to, or was it washing down theShow MoreRelated`` Bless Me, Ultima `` By Rudolfo Anaya983 Words   |  4 PagesRudolfo Anaya, author of â€Å"Bless Me, Ultima†, uses countless examples of folk-lore all throughout his novel. In doing so, he gives his readers great insight to the Mexican-American culture of the 1940’s during World War II , and how different the culture is than how most people are raised. The folk-lore Anaya used most effectively throughout â€Å"Bless Me, Ultima† is; the whole idea of growing up and becoming a man, beliefs of witchcraft, children losing their innocence and the characters religious beliefsRead MoreBless Me Ultima By Rudolfo Anaya1463 Words   |  6 PagesB. Reyes 1 Bless Me Ultima Rudolfo Anaya L.A.P. Topic #4 Bairon Reyes Luna Mr. Amoroso Pd. 3 A.P. Literature 09/25/17 B. Reyes 2 In our hesitant humanly efforts to accept the ultimate fate, we find a painful truth, an agonizing indisputable fact that our lives must end, the way good days ends with peaceful sleep. Wistfully, we fail to discern the ironic beauty that is hidden, as we scramble to understand the superficial. This logical desire to understand its existence, and its necessity in our realityRead MoreBless Me Ultima By Rudolfo Anaya1730 Words   |  7 PagesBless Me Ultima Rudolfo Anaya Shaleah Mayo Topic 4 AP Literature Mr. Amoroso Period 1  What do you want to be when you grow up? 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Similarly, this is ever-present with Antonio and his family in the book Bless Me Ultima byRead MoreBless Me, Ultima By Rudolfo Anaya1002 Words   |  5 PagesIn the novel Bless Me, Ultima by Rudolfo Anaya, Antonio matures a great deal for his age due to the violent actions he is surrounded by.   Ã‚  Ã‚   In the beginning of the novel the main character Antonio Marez, who was just six years old at the time, lives in a small town located in New Mexico. He lives with his parents, Maria and Gabriel, and two sisters, Deborah and Theresa. Tony also has three older brothers, but they are off fighting at War. During this time an older women by the name o f La GrandeRead MoreBless Me, Ultima By Rudolfo Anaya1361 Words   |  6 Pagescan expand our thoughts to a multitude of different subjects and force us to be a slave to our dreams, such as facing parental pressure, religious ambivalence and the loss of one s innocence. This is true of Antonio Marez in the novel Bless Me, Ultima by Rudolfo Anaya. Antonio has lost control and begins to succumb to his dreams and loses control of himself. He battles his expectations given to him by his parents and also at the same time has another battle within himself. He is confused in whereRead More`` Bless Me Ultima `` By Rudolfo Anaya1109 Words   |  5 Pagesare, were and are destined to be. You re mind creates illusions that either further enhance your knowledge on what your purpose in life is or could make you fear it. Dreams are essentially part of the foundation of a persons life. Rudolfo Anaya in the novel Bless me ultima uses the concept of dreams to demonstrate the growth and the loss o f innocence Antonio faces from beginning to end. The dreams Antonio has throughout the novel symbolize parts of himself he has to let go of in order to understandRead MoreBless Me Ultima, By Rudolfo Anaya1646 Words   |  7 Pages Bless Me Ultima Bless Me Ultima Author: Rudolfo Anaya LAP Topic 5 Written by : Jason Gutierrez Personal ideologies provide an aspiration for a fools paradise. That endeavor contrived a blindness that makes their perfect world, someone else’s ordeal. Individuals might convoke others for guidance to an explicit ambit to discover their own dogma. However, humanity has a type of ignorance in a sense that compels them to force their own beliefs onto others. Distinct mentalities collideRead MoreBless Me, Ultima By Rudolfo Anaya Essay1338 Words   |  6 PagesMiguel de Unamuno once said, â€Å"Faith which does not doubt is dead faith.† This quote embodies a key element that is explored in the novel Bless Me, Ultima written by Rudolfo Anaya. While reading the Chicano novel Bless Me, Ultima, the reader may begin to question Tony’s reliance on this faith. Tony spends most of the novel questioning God’s reasoning. He also takes a very keen interest in the complexities of the world that surrounds him. While this novel does revolve around the theme of soul-sea rchingRead MoreBless Me Ultima By Rudolfo Anaya1477 Words   |  6 Pagesbrought us into this world? Parents have a tendency to be extremely involved in every step of our lives as they have the right to do so but is it in their jurisdiction to control who we are and who we want to become? In the novel Bless Me Ultima by the author Rudolfo Anaya the debate of how much jurisdiction a parent has over their children is brought up within the reader. In the novel which is told from the perspective of the character Antonio, Antonio’s parents known as Maria and Gabriel have set

My Academic Experience - 873 Words

Week 9: My Academic Experience Fatimah M. Myers US/101 April 13, 2013 University of Phoenix Instructor – Annette Kubalanza Outline – My Academic Experience 1. The Value of Completing a Degree in Higher Education 2. Plans for My Academic and Career Future 3. Reflections of Topics in Class A. Time and Stress Management B. University Resources C. Critical Thinking THE VALUE OF COMPLETING A DEGREE IN HIGHER EDUCATION American society values higher education. College provides many opportunities for developing a variety of social networks, both formal and informal. Obtaining a college degree will be such a valuable and†¦show more content†¦Having a Bachelor’s, in addition to my years of experience, makes me eligible to be promoted to an Operations Manager, or a Director at my current job. I can also be a Billing Manager at a hospital. All of which are careers I am interested in. The final plan in my academic future is to earn my Master’s Degree in Social Work. After completion of my Master’s, I can pursue the career of my dreams, a Hospice Social Worker. REFLECTIONS OF TOPICS IN CLASS I have learned so much in this class to prepare me for a successful college experience. There were some topics that caught my attention more than others. Such as, time and stress management, University resources, and critical thinking. Time and Stress Management How I manage time is a reflection of what I value. Managing my time corresponds to how successful I will be in college and throughout life. Knowing and setting priorities to meet goals, carrying out plans, taking control of time, and staying focused are some events that are involved with time management. For many of us, balancing school with work and family is the greatest challenge involved with prioritizing. Good advance planning will help in meeting these challenges. Staying focused is usually difficult, especially for first-year students. Staying focused entails remembering and dedicating to the most important purpose for being in college. Sacrificing unnecessary commitments and keeping myShow MoreRelatedMy Academic Experience994 Words   |  4 PagesMy academic experience prior to college has been an exciting event through my life. During my schooling before college I learned about very important skills. The information I learned from my teachers helped me gain an unde rstanding of the different techniques I needed to succeed in the real world. School also helped me develop better social skills which helped me become a better person. As a student in school I had many successful experiences, and challenges. These experiences and challenges thatRead MoreMy Professional And Academic Experience1001 Words   |  5 PagesFrom both my professional and academic experience I have acquired invaluable knowledge and experience that I am confident have more than prepared me for an Information Officer I position with the California Department of Insurance. With a bachelor’s degree in communication from a top California university and practice in both the private and public sector, I have developed a plethora of skills in the realm of communications including My professional and academic experience have also allowed meRead MoreMy Professional And Academic Experience1649 Words   |  7 Pages From both my professional and academic experiences I have acquired invaluable knowledge and experience that I am confident have more than prepared me for an Information Officer I position with the California Department of Insurance. With a bachelor’s degree in communication from a top California university and practice in both the private and public sector, I have developed a plethora of skills in the realm of communications, including engaging with clients through various channels, leading keyRead MoreMy Academic Experience On Higher Education1593 Words   |  7 PagesMy academic experience in higher education started 12 years ago when I first entered as an undergraduate student at Kapodistrian University of Athens in the department of Physical Education and Sports Science. After my graduation, I realized that my education did not provide me with the ability to perceive basic healing procedures after common injuries and also I wanted to understand how to prevent injuries. A fter that, I decided that only as a physiotherapist I would able to assist individualsRead MoreLife Experiences That Influenced My Academic Career859 Words   |  4 PagesRunning Header: LIFE EXPERIENCES 2 Life Experiences that Influenced My Academic Career My collegiate career began in August 1999, only a few months following my high school graduation. Most of my classmates had gone through the process of submitting college applications and applying for scholarships and financial aide, signing military contracts and receiving funds for school via those means, in fact, many had post graduation plans before we reached ninth grade. That was not my reality however. I hadRead MoreMy Academic Experience At Mchenry County College1737 Words   |  7 PagesMy academic experience at McHenry County College has helped me grow as a future scholar. At first, I had little knowledge of what to expect from community college. The rigorous coursework I have undertaken has taught me the importance of taking responsibility for my own academic success. I am accountable for any oversight I make and adapting upon what I have previously learned. Communicating with my professors, managing my time effectively, and concentrating on my future are just a few ways IRead MorePersonal And Academic Experience At My Bachelor Degree1550 Words   |  7 PagesIntroduction Throughout the course at my Bachelor degree, I have realised that communication skill is crucial aspect for any beginnings especially if you are taking this course in different language. Good communication skills is the most important factor to choose an employee. I made a plan for three years in advance; the main objective was to receive Master’s degree qualification. That time I already knew English (Upper-intermediate level), yet there were certain skills that I had to learn andRead MoreMy Experience At Home, Work And An Online Academic Environment895 Words   |  4 PagesOne of the most valuable lessons my parents taught me as a child is to always continue to grow and to never get lazy in life. In an effort to live up to that valuable advice, I have completed more than a dozen self-assessments. I took assessments to discover the truth about my spending habits, parenting skills, fitness level and to help identify what field my next career should be in. All of the assess ments prompt me to look at my track record, recognize successes and failures, and then, formulateRead MoreLife Experience Report: My Stay in the US and Academic Interest737 Words   |  3 Pageshigh school junior and I really want to express my great interest in applying for the college that offers medicine courses which I truly believe will be the key for my goals in life to widen my knowledge horizon. When I was in a high school junior, I majored in some subjects that were related to what I wished to pursue in my college; this has been my preferred area of study because it includes nearly all major research themes suiting my interests. My strong interest is to pursue a course in MedicineRead MoreMy Educational Path, Internship Experience, Community Involvement, And Academic Motivation958 Words   |  4 Pageselementary school, I developed a passion for programming. However, I was discouraged by my parents, who believed that programming was only for men. In spite of their discour agement, I still enrolled in CSE 120 because I felt inclined to revisit my long lost interest. Although I did well in the course, I stayed hesitant to follow my programming passion because of my parent s stereotype of Computer Science still lurked in my mind. It was the encouragement from Professor Snyder, who said You can certainly

What are acid rains Free Essays

What are acid rains? â€Å"Acid rain is another side-effect of civilization. As soon as acid rain was discovered and understood, it was attributed to human action.† (Jurgen Stock, Arthur R. We will write a custom essay sample on What are acid rains? or any similar topic only for you Order Now Upgren, p.4) Acid rain can be called any atmospheric precipitate (rain, snow, smog, rain with snows, etc) which has the following characteristics: the increased level of acids (mainly sulphuric acid); and the hydrogenous index of pH is less than average index of rain water (average pH for rain water is 5.6), mainly it is rain with pH 4.5 (What is Acid Rain?, p.1 SO2 and NOx are transformed in the atmosphere of Earth into acid-creating particles. These particles enter the reaction with water in atmosphere, which is turned into the acid solution that lowers the pH index of rain water. First the definition of acid rain was used in 1872 by English researcher Angus Smyth. He focused attention at Victorian smog in Manchester. And although scientists of those times refused from theory about acid rains existence, not nobody have a doubt that acid rains are one of the reasons of destruction of life in reservoirs, woods, crops and flora. Besides, acid rains destroy buildings and monuments of culture as well as they destroy conduits, automobiles, the decrease the fertility or earth and can lead to dripping of toxic metals into water-bearing levels of earth. Effects of acid rains can be seen in the United States, Germany, Czech Republic, Yugoslavia, Slovakia, the Netherlands, Australia, etc. Acid rain has dangerous influence to reservoirs – lakes, rivers, seas, pond and gulfs – it increases the acid index till the level, when flora and fauna, which exists in those reservoirs, cannot live and dies. For example, water plants better live in the water with pH index 7-9.2. When the acid level is increased, water plants start to die and animals, which used those plants as a food, don’t have what to eat. When the pH index reaches level 6, the freshwater shrimps die. When the ph index reaches level 5.5, ground bacteria, which decompose organic substances and leaves, die, and organic garbage starts to accumulate at the bottom. Then after dies plankton – a tiny animal, which is the base of food chain in the reservoir and which eats the substances, appeared in the process of decomposition of organic substances by ground bacteria. When the pH index reaches level 4.5, all fish dies, as well as majority of frogs and insects. Acid rain brings harm not only to water flora and fauna. It also destroys flora overland. Scientists consider that although the mechanism is not studied till nowadays, the compound mixture of polluting substances, including acid rains, ozone and heavy metals will lead to degradation of forests. Acid rains influence not only separate things or live creatures, they influence the whole combination. In the nature and environment there are so-called communities of plants and animals; between them constant interchange exists. Those communities, which usually can be called ecological system, usually consist of four groups: inorganic objects, organic objects, consumers and destroyers. Influence of acid rains first of all can be seen on condition of sweet waters and forests (Effects of acid rain, p.1). Usually, influences for communities can be indirect (i.e. the danger is caused not by acid rains, but processes, which appear under their influence – for example, deliverance of aluminium). In definite objects (for example, soil, water, silt, etc) concentration of heavy metals can be increased because of acid influence – changing of pH influences their dissolubility. Trough the drinking water and animal food, for example, fish or meat, toxic metals can enter the human organism. In case the structure of soil, its â€Å"biology and chemistry† is changed under influence of acidity, it can lead to death of plants (for example, separate trees). Usually those indirect influences are not local and can influence the situation even if they are located several hundreds kilometers from the source of pollution. Acid rains also influence directly or indirectly (mainly the leaves) the forests and fields through soil and root system. In contrast to waters, the soil is able to â€Å"smooth† acidity of environment (it means, to some extent it is able to oppress the increase of acidity). Nevertheless, this process cannot continue endlessly and acid rains can cause destruction of forests. So, taking into account all afore said, we come to conclusion that acid rains influence the environment, which can cause great danger to a human being, arousing unchangeable processes, which can affect the life of human. Works Cited: 1.  Ã‚  Ã‚  Ã‚  Ã‚   What is Acid Rain? [online] http://pubs.usgs.gov/gip/acidrain/2.html 2.  Ã‚  Ã‚  Ã‚  Ã‚   Effects of acid rain [online] http://www.epa.gov/airmarkets/acidrain/effects/index.html 3.  Ã‚  Ã‚  Ã‚  Ã‚   Jurgen Stock, Arthur R. Upgren, Weather: How it Works and Why it Matters. Perseus Books (Current Publisher: Perseus Publishing), 2000    How to cite What are acid rains?, Papers

Marketing Strategy Development The Coca-Cola Company

Question: Discuss about theMarketing Strategy Developmentfor the Coca-Cola Company. Answer: Introduction Coca-Cola is an American non-alcoholic beverage company founded in 1886 with Atlanta, GA., USA as the headquarters. They boasted of about 123,200 in 2015 and annual revenue of about US $ 44.294 billion (Wang, 2015). It is present in over 400 beverage brands including Maaza, Coke, Coke-zero, Sprite and Kinley; in about 200 countries worldwide. The company has distribution channels spread in these countries except in both Cuba and the North Korean republic. Coca-Colas mission is to refresh the world in mind, body and spirit and further to inspire moments of optimism and happiness through our brands and actions. The company values include collaboration with stakeholders, integrity, accountability, passion, diversity and quality (Waldemer, 2008). The company uses slogans such as creating value and making a difference in order to communicate its purpose in the markets within different countries. Coca-Cola uses two market orientation strategies; product, and market orientation. For product orientation, it focuses on uniform but high quality production process and products. The company protects its trademark by using a uniform formula for its beverages not accessible to its competitors (Sundar, 2012). For market orientation, Coca-Cola continuously reviews identified needs among the consumers and analyses them. Coca-Cola brand motivates buyers to purchase the companys products world over, creates customer loyalty, confirms the companys credibility and further, connects the target customers with the Coca-Cola products and services. 5Cs Analysis for Coca Cola Company SWOT Analysis First, Coca-Colas s major strengths and key resources include its worldwide presence, the large network of product distribution, customer loyalty and its marketing orientation strategies. Further, its large market share to date gives the company huge yearly revenue approximated at US $ 44.294 billion in 2015. The companys weaknesses include growing health concerns on carbonated beverages, considered unhealthy (Waldemer, 2008). The fluctuation in foreign currency also affects the returns of the company in these countries. Further, the company currently is affected by water scarcity in countries where droughts are rampant. This also has led to a preference of bottled water produced by other companies other than the companys carbonated drinks. Despite the above weaknesses, Coca Cola boasts of opportunities including huge markets in developing countries, opportunities to venture in packaged water sale, and the continuously improving road networks (Sundar, 2012). This increases the compan ys potential to expand its distribution channels further and cheaply. Threats facing the company include competition from Pepsi and other smaller companies, water scarcity, continuous preference for noncarbonated drinks. Other threats include the deterioration of dollar value in several developing countries and further, the possibility of entry of other new firms. Customers Coca-Colas customers include people of all ages including children and adults from all races and gender. The products are bought by different classes of people all over the world. However, majority of the customers are from either middle or high class as they have enough money to spend on luxuries (Waldemer, 2008). The company also trades in fruit juices and diet drinks in order to cater for the needs of the wide range of customers. Thus, the typical behaviour of these customers includes a liking for refreshments and beverages. Collaborators The major suppliers to the Coca Coal Company include the NutraSweet Company, Ajimoto Company Inc., both of which are the primary sources of aspartame, a sweetener, among other ingredients. Other suppliers include Tate Lyle PLC, chemical manufacturing industry suppliers, containers and packaging suppliers, suppliers from the food industry and further, suppliers of scientific and/or technical instruments. Competitors Competitors of the Coca Cola Company include the Monster Beverage Corporation, Pepsi Company, Dr Pepper Snapple Inc., and the Suntory Beverage Food Limited. The competitors also deal in the sale of non-alcoholic beverages using their own brands. However, Coca Cola brands stand out as the most valuable beverages in the market. The growing popularity of some of these brands worldwide poses a threat to Coca-Cola as they are venturing also in noncarbonated non-alcoholic drinks. Context While Coca-Cola faces little political impacts, its distribution channels get affected in times of political turmoil in market states. The company ensures that its dealers operate legally across the world and thus little legal problems for the company (French Gordon, 2015). The customers are currently more health-conscious thus particular in the type of beverages they purchase. Coca-Cola also contributes heavily to charity. Technological factors include research and development of novel products, high-rate technological changes, automation of process and innovation. This has enabled Coca-Cola to be very efficient and thus ahead of its competitors in addition to its worldwide presence. How the Coca-Cola Collects Info on the 5Cs The Coca-Cola Company has a global research and development department with 6 branches across the world. This particular department is headed currently by Nancy Quan, who is the Global Research Development Officer. The six worldwide research centres have been usually linked to hubs of external technology assessment and/or acquisition (Foster, 2014). These connect Coca-Cola to potential partners, other entrepreneurs, technological start-ups and researchers in the universities. The company utilizes a well distributed, connected and shared Research and development model. This helps the company to understand any emerging needs of customers across the world, the performance of the companys products in comparison to that of competitors like Pepsi Co, Dr Pepper Snapple Inc. among others. Each of the six Coca-Cola research centres closely work with the existing regional marketing teams so as to address the local-based needs while focussing on particular areas of innovation (Elmore, 2013). T he company boasts of now reaching the worldwide market with full understanding of customer needs and preferences as compared to the strategies used by the competitors. The network of the RD centres and its collaboration with marketing teams enable the company to address the track a change in the business context. Political, technological, legal and economic factors are monitored by these teams and thus provide possible solutions to the company. The centres also have enabled the company to develop and launch novel technologies (Elmore, 2013). One of the centres include the Shanghai RD centre which developed the Minute Maid Pulpy Orange Coca-Cola brand in China that later spread to other parts of the world as a partly juice drink. Further, the research centres enable the company to understand the role the collaborators including suppliers, partners, distributors and retailers play in towards the performance of the company brands across the world (French Gordon, 2015). Through time-to -time market research studies, the company is able to understand the factors influencing the performance of the collaborators in regard to the business context within their areas of jurisdiction(French Gordon, 2015). The company thus provides any necessary adjustments on its policies except that it remains steadfast to its values of integrity, accountability, and quality, among others. Worldwide suppliers of ingredients, technologies and consultancies are picked and/or appraised based on the recommendations of the marketing teams, technical staff and the information provided by the regional research and development centres. Developing Marketing Strategy Choice of Target Markets Choosing a target market for products and services includes deciding first on the general market and/or industry to pursue. In this case, the Coca-Cola Company mainly targets beverage consumers and thus remains in the non-alcoholic beverage industry. The target market for the Coca Cola product can be divided into smaller characteristics in regard to the customers. Geographically, the company can sell its products in any part of the world. This is because currently, it has presence in more than 200 states except Cuba and North Korea (Elmore, 2013). Demographically the beverage company can sell its products to people of all ages including children and adults. Demographics of the market thus favor the company as it has a worldwide acceptance. Majority of the customers are however from the middle and high class as they are the ones who can afford the beverages as a luxury. In regard to the buying situation, a company must clarify the desired benefits of the products and services to be of fered to the customers (Elmore, 2013). Among the desired benefits of Coca Cola beverages include health benefits through Diet Coke that has nutritious value. The company also can sell its branded fruit juices like Minute Maid among other noncarbonated products. Customers buy the products, when they first asses their condition. Value Proposition for the Target Market According to Foster (2014), value proposition refers to the set of benefits which can satisfy the existing consumer needs. The components of value proposition include the products/services being offered to the target market, the target market itself, and further, the value that the services/products provide. These include for instance, saving on time, saving on expenditure and improving individuals health. Coca-Cola drinks provide benefits such as quenching thirst using non-alcoholic drinks, drinks for energy, nutritious value of the Diet Coke. The products are also relatively cheap and provided in different quantities for affordable purchase. Consumers thus, safe money through purchasing coke products which offers cheaper and standard prices for them The Positioning Statement for the Target Markets A properly conceived positioning statement comprises first, the target market and thus describes the attitude and demographic factors. Secondly, it should delineate reference frame. Thirdly, it should point out the benefits of products. Further, positioning statement provides potential consumers with reasons that can make them believe that the brands in the market can deliver the promises (Foster, 2014). Coca-Cola Company has individual brand positioning statements, except the general positioning statement of the company; creating value and making a difference. Another slogan reads to inspire moments of optimism and happiness through our brands and actions (Foster, 2014). These slogans not only target the customers but the collaborators of the company to relevant action; purchase and due supply respectively. Developing Marketing Tactics The Marketing Mix Product In working out an effective mix, companies must first, provide quality products to the market made using high quality raw materials. High quality services and products must be considered (Collier, 2014). A business must provide products in different quantities and types in order to fit all the options of the target market. Brand names should also be made special but easy for customers to grasp. The name of a brand may match its characteristics and the target audience preferences. For instance Diet Coke or Coke Zero refers to Coca-Cola brands which offer nutritious benefits and contains zero sugar respectively (Sundar, 2012). Packaging of the products must be done using high quality containers and effectively in order to instill confidence in the consumers of the products. Timely quality services remains a major requirement for businesses and this is part of Coca-Colas main strength as it offers its services all over in its areas of reach (Solis, 2011). Through its distributors and af filiated local retailers, the company is able to also provide warranty to its products. Any bottled beverage that shows signs of breakages and expiry is returned to the regional bottling companies and replaced. Price Setting of prices for products must consider a number of factors. First, a business must consider the quantity of goods and the extent of services provided and assigns them the right price. If the prices are not regulated, the company has a moral responsibility to avoid over-pricing of goods (Solis, 2011). Secondly, discounts must be considered for purchases made in bulk and/or where the company has middle men who take the goods and services to the market. The discounts allow the retailers and distributors to make their own profits while earning the company due revenue. The Coca Cola Company offers discounts to its distributors and retailers worldwide by lowering the prices of their products in the production industries to allow them trade in the market. Being the most valuable non-alcoholic beverage brand, Coca-Cola sets its prices in line with the quantity, and most of its products are affordable to even lower class consumers (French Gordon, 2015). Businesses require credit servic es and this must be considered in pricing of products for sales. Coca Cola like other companies sometimes allow distributors and retailers to take products in bulk on credit terms and agree on later but assured payments. However, quick payments for consumers at the end of the supply chain are preferred as buyers buy direct from retailers and small scale beverage vendors in the localities. Place Place in this context describes the need for strategic product /service positioning. Using wholesalers and retailers is encouraged for huge businesses. They aid in distribution and sale of products on behalf of a business (Blythe, 2009). More wholesalers and retailers reflect boosts the potential of making more profits from the business. This also reflects a high demand for the products, which calls for a higher supply of the same. The Coca Cola Company has a wide market and a high demand that is relatively stable across the world. The favorable business situation in majority of the countries it exists in has made the company have many retailers and wholesalers for its products. The company has numerous subsidiary distribution companies that feed the wholesalers and retailers with the company products (Collier, 2014). The length of a distribution channel influences the efficiency of marketing tactics. While the company is based in the US, it sells its standardized ingredients to regi on-based bottling companies which they certify to manufacture and sell their products. These final products are thus distributed locally to the customers in most areas in the worldwide market. Transportation is thus done distributors who apply to the marketing teams and local Coca Cola bottling companies for permission to distribute the products at a particular fee and discount. Promotion Businesses can promote their market deliverables through the use of different media alternatives available (Blythe, 2009). These include Television, radio, magazines, newspapers, billboards among others. The coca Cola company also relies on these media alternatives to reach its potential and loyal customers across the world. The company prepares regional media promotional messages on its brands depending on the type of language spoken within the areas targeted by the company marketing teams. The messages must thus be clear and easy to understand, incorporated with the positioning statements and slogans. The Coca Cola Company is in charge of its worldwide media budget and thus enables its subsidiary companies to have their goods locally and internationally recognized (Collier, 2014). Personal selling is also important and it has been embraced in the Coca Cola Company through allowing vending of Coke products. Sales promotions are done through roadshows in urban centers and even in rur al areas. A companys management must ensure that the sales promotion being carried out is effective within the area. References Blythe, Jim (2009). Key Concepts in Marketing. Los Angeles: SAGE Publications Ltd. Collier, K. (2014). A Case Study on Corporate Peace: The Coca-Cola Company: Coke Studio Pakistan. Business, Peace and Sustainable Development, 2014(2), pp.75-94. Elmore, B. (2013). Citizen Coke: An Environmental and Political History of the Coca-Cola Company. Enterprise and Society, 14(4), pp.717-731. Foster, R. (2014). Corporations as Partners: Connected Capitalism and the Coca-Cola Company. PoLAR, 37(2), pp.246-258. French, Jeff and Ross Gordon (2015)"Strategic Social Marketing, SAGE Publications Inc., p.90. Kotler, Philip (2012). Marketing Management. Pearson Education. p.25 Moodie, E. (2006). Microbus crashes and Coca-Cola cash. American Ethnologist, 33(1), pp.63-80. Sara Uslusoy, B. (2015). Cultural Hybridity Analysis: Coca Cola Tv Commercial Case. International Peer-Reviewed Journal Of Communication And Humanities Researches, (9), Pp.157-157. Shimizu, Koichi (2014) "Advertising Theory and Strategies,"(Japanese) 18th edition, Souseisha Book Company (ISBN 4-7944-2132-X) pp.63-102. Solis, Brian (2011) Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web, John Wiley Sons, Inc. pp. 201202. Sundar, D. (2012). Unleashing the Entrepreneurial Potential of Women:initiative of Coca Cola Company. GJRA, 3(8), pp.1-3. Waldemer, T. (2008). Imperfect Harmony: Coca-cola and the Cannibal Metaphor in ibeba coca cola, Sangue de Coca-Cola/i, and iA Hora da estrela/i. Hispanfila, 153(1), pp.97-108. Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23).