Love for an Underacheiving Team :: Personal Narrative Writing

Love for an Underacheiving Team Sitting in a green wooden seat marked number â€Å"3† in the second row of section 27, I saw Sammy Sosa practice swinging near the dugout. His forearms and shoulders bulged giving a muscular shape to the blue and red Cubs jersey. His thighs were as thick as baby cedar trees. Sammy stepped up to the plate calmly. As he tightened his blue batting gloves snug around his wrists, he also dug two spots for placing his feet. I heard chants from the rising crowd behind the Cubs dugout â€Å"M-V-P, M-V-P!†. In Wrigley Ville, a small residential region of northern Chicago, he’s often referred to as â€Å"Slammin† Sammy Sosa. The Cubs captain lead the National League with 63 home runs surpassing Babe Ruth’s 1927 and Roger Maris’ 1961 records for the second time in his career. Any baseball card will tell you that he stands six feet tall and weighs 220 pounds. However, a baseball card won’t admit that Sammy hit a ball nearly le ngth of two football fields. At 1:30 p.m. that Sunday, Waveland avenue residents knew that their homes were in danger of Sosa’s homeruns flying into their yards or worse – their windows. * * * * Trips to Chicago were not something I could do regularly. Six courses at MIT kept me busy enough that a weekend out of town would disrupt my study schedule. An inexpensive ticket and really good reason would allow me to travel home. During early October, flights were selling for half the normal prices since the devastating terrorist attacks of September 11th. I had no fears of flying unlike some of my paranoid colleagues so I bought a United Airlines ticket to go home. I wanted to see two things: my family and the Chicago Cubs at Wrigley Field. * * * * The cheers for Sammy renewed an energy that I lacked for the three years of college. The boisterous voice of the crazed fan sunk deep into my eardrum, â€Å"Let’s go Sammy, hit one out for me, baby.† The Internet radio version of the Cubs games over the last three years never produced this type of quality.

Business report Essay

This report illustrates two ways that Virgin Atlantic Airway uses to invest successfully in Africa. The two aspects are business and local directions. These are based on company’s website, academic journals and newspapers. Business means companies should catch the opportunity to expend their business. Local means the company should be concerning about the local economic situation and the local people’s lifestyle, in order to let the local accepting them invest in Africa, therefore makes that Virgin Atlantic Airway invest in Africa successful. The two ways used by Virgin Atlantic Airway have been mostly successfully invest in Africa. If Virgin Atlantic Airway keeps considering about these two aspects to their investment program, it can make their investment program more successful than their current situation. 1. Introduction Virgin Atlantic Airway is one of the most famous airline giants in the world. Its successful investment in Africa is an important essential that makes this company reaches this rank. 1. 1 Background Virgin Corporation was founded in 1968 by Richard Branson in the United Kingdom. Until 2012, the Virgin Corporation employed almost more than 50,000 people over 50 countries in the world. Global branded revenues of ? 15bn ($24bn). Virgin Corporation is a transnational private company. In 1970, the Virgin Group has gone on to grow successful businesses in sectors ranging from mobile telephony, travel, financial services, leisure, music, holidays, health to wellness. Virgin Atlantic set up in 1984. The company has become Britain’s second largest carrier serving majority of cities in the world. In 1999. Virgin Atlantic started cooperation with South Africa Airways. At the same time, Virgin added a new airline flight to South Africa. In 2004, Nigerian investors and Virgin Group founded in Virgin Nigeria. However, Virgin, the major shareholders announced their withdrawal from the partnership in 2009. 1. 2 Purpose The purpose is explaining how successful Virgin Atlantic Airway investment is in Africa. 1. 3 Methods The method of this report is based on business and local perspectives to prove that Virgin Atlantic Airway makes a successful investment in Africa. 2. Findings and Discussion 2. 1 Business The growth rates of a number of African countries were achieving impressive levels with consistency. When transnational corporations choose to invest in Africa, business opportunity is one of the biggest reasons. In 2009, Virgin Atlantic Airway found a proper time when they moved into Africa. The economic achievements after Virgin Atlantic Airway moved in Africa included: Table 1 From 2003—2007 Virgin Atlantic Financial Y/E April 2003 2004 2005 2006 2007 PAX NO (cal year) 3. 8m 4. 3m 4. 4m 4. 6m 5. 1m TURNOVER ?1401m ?1272m* ?1630m ?1912m 2140m PROFIT/(LOSS) ?15. 7m ?20. 9m* ?20. 1m** ?41. 6** ?46. 8 (Source: From â€Å"Virgin Atlantic Airways – Company Overview,† n. d. ) The table shows Virgin Atlantic financial position from 2003 to 2007, it was increasing. From 1999, Virgin Atlantic Airway started investment in Africa. They found a new space to expand their business. From Table 1, from 2003 to 2007, their profit obviously increased from ? 15. 7m to ? 46. 8m. Especially, in 2006, the profit of Virgin Atlantic Airway almost doubled that in 2005. Furthermore, at the same time, Virgin Atlantic Airway invested in Nigeria which is one of the important reasons for the fast increase in company profit. Virgin Atlantic Cargo today announced revenues for the 2010/2011 financial year increasing 39 per cent to A? 224. 4 million (â€Å"Virgin Cargo sees 39% ,â€Å"n. d. ). In EMEA, sales increased 47 per cent over 2009/10. (â€Å"Virgin Cargo sees 39%,† n. d. ) In February 2009, SAA and Virgin Atlantic expanded their existing code-share. In March 2009, SAA offered additional flights and increased capacity on the route between Johannesburg and Mumbai. (â€Å"Market Overview – Travel,† 2010) Table 2 Overall ownership 51% Nigerian, 49% Technical Partner (Virgin Atlantic) 49% Virgin Atlantic Technical Partner (owned 51% Virgin, 49% Singapore Airlines) 11% Capital Alliance Leading private equity investor blue-chip investors/management 10% Dantata Leading industrial/services conglomerate based in Muslim North 4% Standard Trust Bank Largest Nigerian bank, â€Å"new generation† strategy 26% Other Nigerian institutional investors 17 other Nigerian insurance companies, banks, corporates, private equity firms. (Source: Fromâ€Å"Investment Environment in Africa,† 2005) This Table explains that the percentage of Virgin Atlantic invested in Nigeria. Virgin Atlantic is the major share-holder in Virgin Nigeria. In 2009, Virgin Atlantic Airway quitted from Virgin Nigeria. Virgin investment in Nigeria announced failed. However, Virgin Atlantic Airway invest in Africa had failed in some situation. In 2009, Virgin Atlantic Airway quit from Virgin Nigeria. From Table 2, Virgin was the major share-holder in Virgin Nigeria, Akpo. E (2013) states,† external factors include but are not limited to poor infrastructure in Nigeria, conflicts with government’s aviation authorities as regards use of facilities and poor profit turnout†(p. 6). It means Virgin has a negative factor in choosing a place. Thus, Virgin Atlantic Airway should be concerning that knows what other international investment companies method about investment and management. If they have strengthen communication between company and the company, they can avoid failed in Nigeria and their business space in Africa will wider than now. 2. 2 Local The company plans to move into another country, the leader will consider the local problem first. When the local support the company that means the company’s investment program has succeed and has a good beginning. In 2004, Virgin Atlantic Airway invested in Nigeria, and the leader of Virgin has considered this issue. Lumess Talent Acquisition has executed across all of the business by Virgin Atlantic, which received 130,000applications from 2,200vacancies advertised every year (â€Å"Virgin Atlantic uncovers the best talent and cuts time to hire by 20%† n. d. ). Virgin’s investment in Africa started from 1999, Virgin Atlantic Airway got the supporting from local that Virgin Atlantic Airway had received 130,000 applications for 2,200 vacancies advertised annually. This way boosts international economic cooperation, and promotes the relationship between investment company and local. Moreover, investment in Africa has promoted the tourist industry of Africa because it can bring many business chances and enhance local economic. Brand new air crafts and a mix of expatriates and local employees was commenced operations by Virgin Nigeria (â€Å"The birth, the rise and the fall of Virgin Nigeria† 2013). High traffic growth occurred because the emergence of budget airlines and the booming economic climate in South Africa (â€Å"Market Overview – Travel† 2010). On the other hand, Virgin Atlantic Airway invested in Africa solve the problem of employment. Akpo. E (2013) states, â€Å"Virgin Nigeria commenced operations with brand new air crafts and a mix of expatriates and local employees† (p. 6). Recruitment of locals is one of the reasons that Virgin Atlantic Airway gets support from the local. Therefore, Virgin Atlantic Airway’s method is right to have achievement in Africa for the company. In this aspect, Virgin Atlantic Airway should be keeping the balance of local employees and service quality. If they perform regular inspections every month, they will solve the problem between local employees and service quality and keep of it. 3. Conclusion This report clearly states that Virgin is almost successful to invest in Africa. The reason is that they catch the opportunity to expand their business and consider about the local situation of Africa. Virgin can provide working opportunities to the local, and help the economics of Africa growth. Overall, Virgin is one of the best examples to demonstrate how well a company investment in Africa. 4. Recommendation and implementation As a company, investment is one of the most important programs. Companies should know about how to catch the business opportunities and cater for the local. Therefore, Virgin Corporation attaches importance to business and local. They catch a good opportunity for the investment program. However, in order to make Virgin Corporation become more successful investment in Africa. Accordingly, the following recommendations are made: If Virgin Corporation concerns about communicating with other local air company, the company will know more about the local situation and find more new partners. Virgin should not only communicate with their work partner because they need expanding in the future. If Virgin Corporation improves the ability of regulating conflict and keeping the balance with inner and outer. Virgin Atlantic Airway will not withdraw from Virgin Nigeria. For example, having a regular assignment to the employees can avoid poor employee attitude as a minus.

The Salem Witch Trials A Series Of Events That Killed...

The Salem Witch Trials was a series of events that killed innocent people and brought fear to the community. The infamous Salem witch trials began during the Spring of 1692, located in Salem Village, Massachusetts. The people of Salem wanted to purge against anything that was considered remotely unholy. A group of young girls claimed that they were possessed by the devil and accused several local women of witchcraft. A special court was made due to this wave of hysteria that spreaded through colonial Massachusetts. The first convicted witch, Bridget Bishop, was hung in June of 1692. More than 150 men, women, and children were accused of being witches and eighteen others were trialed and executed. There were also two dogs that were trialed†¦show more content†¦Why were the Puritans so involved with the trials? The Puritans were so involved with the trials because practised strictness, austerity in their religion, lifestyle and conduct. Puritans opposed to sensual pleasures st rongly and were advocates of propriety, and decorum. The Salem Witch Trials demonstrated many methods of these things. Also, the Witches were known for being satanic and sexual abominations. The Puritans were the last group that will be seen doing these devilish things.The history of the Puritans and their practices helped to provide some answers to questions and provide an insight into the Salem Witchcraft Trials. Elizabeth Parris (9) and Abigail Williams (11) were the daughter and niece of Samuel Parris, minister of Salem Village. In January 1692, the girls began having fits, violent contortions, and uncontrollable outbursts of screaming. After a local doctor diagnosed them with bewitchment, other young girls were showing the same symptoms. In late February, arrest warrants were issued for the Parris’ Caribbean slave along two other women. The were being arrested for â€Å"bewitching† the girls. The three accused witches were brought to Jonathan Corwin and John Hathorne to be questioned. As they were being questioned, their

Bless Me, Ultima, By Rudolfo Anaya - 960 Words

Hardship in childhood can cause children to be wise beyond their years. A child s experiences are what shape their future, making them evolve both mentally and spiritually. In Bless Me, Ultima by Rudolfo Anaya, Antonio’s system of beliefs is greatly influenced by the perception of God that is instilled in him mainly by his mother. His understanding of God is forced to evolve as Antonio goes through many experiences throughout the course of the novel, including the tragedies that befall Narciso, Florence, and Ultima and his exposure to these characters. God is a being that is characterized by his punishment of those who sin and his protection of those who do not. As the events in this novel unfold, Antonio sees on many occasions how the God that he believes in does not perform the roles that he believed he did. Narciso and Antonio do not have many direct encounters in the novel, yet Narciso has a profound effect on Antonio’s religious maturation. Narciso, who is considered the town drunk, is present in many important conflicts as a mediator figure. He goes to great lengths to help his friends, which is shown when he attempts to convince the townsmen not to rashly kill Lupito after he had shot the sheriff. Once Lupito is killed Antonio worries about the fate of the men on the bridge who shot him, including his own father. Antonio wonders Did God listen? Would he hear? Had he seen my father on the bridge? And where was Lupito s soul winging to, or was it washing down theShow MoreRelated`` Bless Me, Ultima `` By Rudolfo Anaya983 Words   |  4 PagesRudolfo Anaya, author of â€Å"Bless Me, Ultima†, uses countless examples of folk-lore all throughout his novel. In doing so, he gives his readers great insight to the Mexican-American culture of the 1940’s during World War II , and how different the culture is than how most people are raised. 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While reading the Chicano novel Bless Me, Ultima, the reader may begin to question Tony’s reliance on this faith. Tony spends most of the novel questioning God’s reasoning. He also takes a very keen interest in the complexities of the world that surrounds him. While this novel does revolve around the theme of soul-sea rchingRead MoreBless Me Ultima By Rudolfo Anaya1477 Words   |  6 Pagesbrought us into this world? Parents have a tendency to be extremely involved in every step of our lives as they have the right to do so but is it in their jurisdiction to control who we are and who we want to become? In the novel Bless Me Ultima by the author Rudolfo Anaya the debate of how much jurisdiction a parent has over their children is brought up within the reader. In the novel which is told from the perspective of the character Antonio, Antonio’s parents known as Maria and Gabriel have set

My Academic Experience - 873 Words

Week 9: My Academic Experience Fatimah M. Myers US/101 April 13, 2013 University of Phoenix Instructor – Annette Kubalanza Outline – My Academic Experience 1. The Value of Completing a Degree in Higher Education 2. Plans for My Academic and Career Future 3. Reflections of Topics in Class A. Time and Stress Management B. University Resources C. Critical Thinking THE VALUE OF COMPLETING A DEGREE IN HIGHER EDUCATION American society values higher education. College provides many opportunities for developing a variety of social networks, both formal and informal. Obtaining a college degree will be such a valuable and†¦show more content†¦Having a Bachelor’s, in addition to my years of experience, makes me eligible to be promoted to an Operations Manager, or a Director at my current job. I can also be a Billing Manager at a hospital. All of which are careers I am interested in. The final plan in my academic future is to earn my Master’s Degree in Social Work. 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What are acid rains Free Essays

What are acid rains? â€Å"Acid rain is another side-effect of civilization. As soon as acid rain was discovered and understood, it was attributed to human action.† (Jurgen Stock, Arthur R. We will write a custom essay sample on What are acid rains? or any similar topic only for you Order Now Upgren, p.4) Acid rain can be called any atmospheric precipitate (rain, snow, smog, rain with snows, etc) which has the following characteristics: the increased level of acids (mainly sulphuric acid); and the hydrogenous index of pH is less than average index of rain water (average pH for rain water is 5.6), mainly it is rain with pH 4.5 (What is Acid Rain?, p.1 SO2 and NOx are transformed in the atmosphere of Earth into acid-creating particles. These particles enter the reaction with water in atmosphere, which is turned into the acid solution that lowers the pH index of rain water. First the definition of acid rain was used in 1872 by English researcher Angus Smyth. He focused attention at Victorian smog in Manchester. And although scientists of those times refused from theory about acid rains existence, not nobody have a doubt that acid rains are one of the reasons of destruction of life in reservoirs, woods, crops and flora. Besides, acid rains destroy buildings and monuments of culture as well as they destroy conduits, automobiles, the decrease the fertility or earth and can lead to dripping of toxic metals into water-bearing levels of earth. Effects of acid rains can be seen in the United States, Germany, Czech Republic, Yugoslavia, Slovakia, the Netherlands, Australia, etc. Acid rain has dangerous influence to reservoirs – lakes, rivers, seas, pond and gulfs – it increases the acid index till the level, when flora and fauna, which exists in those reservoirs, cannot live and dies. For example, water plants better live in the water with pH index 7-9.2. When the acid level is increased, water plants start to die and animals, which used those plants as a food, don’t have what to eat. When the pH index reaches level 6, the freshwater shrimps die. When the ph index reaches level 5.5, ground bacteria, which decompose organic substances and leaves, die, and organic garbage starts to accumulate at the bottom. Then after dies plankton – a tiny animal, which is the base of food chain in the reservoir and which eats the substances, appeared in the process of decomposition of organic substances by ground bacteria. When the pH index reaches level 4.5, all fish dies, as well as majority of frogs and insects. Acid rain brings harm not only to water flora and fauna. It also destroys flora overland. Scientists consider that although the mechanism is not studied till nowadays, the compound mixture of polluting substances, including acid rains, ozone and heavy metals will lead to degradation of forests. Acid rains influence not only separate things or live creatures, they influence the whole combination. In the nature and environment there are so-called communities of plants and animals; between them constant interchange exists. Those communities, which usually can be called ecological system, usually consist of four groups: inorganic objects, organic objects, consumers and destroyers. Influence of acid rains first of all can be seen on condition of sweet waters and forests (Effects of acid rain, p.1). Usually, influences for communities can be indirect (i.e. the danger is caused not by acid rains, but processes, which appear under their influence – for example, deliverance of aluminium). In definite objects (for example, soil, water, silt, etc) concentration of heavy metals can be increased because of acid influence – changing of pH influences their dissolubility. Trough the drinking water and animal food, for example, fish or meat, toxic metals can enter the human organism. In case the structure of soil, its â€Å"biology and chemistry† is changed under influence of acidity, it can lead to death of plants (for example, separate trees). Usually those indirect influences are not local and can influence the situation even if they are located several hundreds kilometers from the source of pollution. Acid rains also influence directly or indirectly (mainly the leaves) the forests and fields through soil and root system. In contrast to waters, the soil is able to â€Å"smooth† acidity of environment (it means, to some extent it is able to oppress the increase of acidity). Nevertheless, this process cannot continue endlessly and acid rains can cause destruction of forests. So, taking into account all afore said, we come to conclusion that acid rains influence the environment, which can cause great danger to a human being, arousing unchangeable processes, which can affect the life of human. Works Cited: 1.  Ã‚  Ã‚  Ã‚  Ã‚   What is Acid Rain? [online] http://pubs.usgs.gov/gip/acidrain/2.html 2.  Ã‚  Ã‚  Ã‚  Ã‚   Effects of acid rain [online] http://www.epa.gov/airmarkets/acidrain/effects/index.html 3.  Ã‚  Ã‚  Ã‚  Ã‚   Jurgen Stock, Arthur R. Upgren, Weather: How it Works and Why it Matters. Perseus Books (Current Publisher: Perseus Publishing), 2000    How to cite What are acid rains?, Papers

Marketing Strategy Development The Coca-Cola Company

Question: Discuss about theMarketing Strategy Developmentfor the Coca-Cola Company. Answer: Introduction Coca-Cola is an American non-alcoholic beverage company founded in 1886 with Atlanta, GA., USA as the headquarters. They boasted of about 123,200 in 2015 and annual revenue of about US $ 44.294 billion (Wang, 2015). It is present in over 400 beverage brands including Maaza, Coke, Coke-zero, Sprite and Kinley; in about 200 countries worldwide. The company has distribution channels spread in these countries except in both Cuba and the North Korean republic. Coca-Colas mission is to refresh the world in mind, body and spirit and further to inspire moments of optimism and happiness through our brands and actions. The company values include collaboration with stakeholders, integrity, accountability, passion, diversity and quality (Waldemer, 2008). The company uses slogans such as creating value and making a difference in order to communicate its purpose in the markets within different countries. Coca-Cola uses two market orientation strategies; product, and market orientation. For product orientation, it focuses on uniform but high quality production process and products. The company protects its trademark by using a uniform formula for its beverages not accessible to its competitors (Sundar, 2012). For market orientation, Coca-Cola continuously reviews identified needs among the consumers and analyses them. Coca-Cola brand motivates buyers to purchase the companys products world over, creates customer loyalty, confirms the companys credibility and further, connects the target customers with the Coca-Cola products and services. 5Cs Analysis for Coca Cola Company SWOT Analysis First, Coca-Colas s major strengths and key resources include its worldwide presence, the large network of product distribution, customer loyalty and its marketing orientation strategies. Further, its large market share to date gives the company huge yearly revenue approximated at US $ 44.294 billion in 2015. The companys weaknesses include growing health concerns on carbonated beverages, considered unhealthy (Waldemer, 2008). The fluctuation in foreign currency also affects the returns of the company in these countries. Further, the company currently is affected by water scarcity in countries where droughts are rampant. This also has led to a preference of bottled water produced by other companies other than the companys carbonated drinks. Despite the above weaknesses, Coca Cola boasts of opportunities including huge markets in developing countries, opportunities to venture in packaged water sale, and the continuously improving road networks (Sundar, 2012). This increases the compan ys potential to expand its distribution channels further and cheaply. Threats facing the company include competition from Pepsi and other smaller companies, water scarcity, continuous preference for noncarbonated drinks. Other threats include the deterioration of dollar value in several developing countries and further, the possibility of entry of other new firms. Customers Coca-Colas customers include people of all ages including children and adults from all races and gender. The products are bought by different classes of people all over the world. However, majority of the customers are from either middle or high class as they have enough money to spend on luxuries (Waldemer, 2008). The company also trades in fruit juices and diet drinks in order to cater for the needs of the wide range of customers. Thus, the typical behaviour of these customers includes a liking for refreshments and beverages. Collaborators The major suppliers to the Coca Coal Company include the NutraSweet Company, Ajimoto Company Inc., both of which are the primary sources of aspartame, a sweetener, among other ingredients. Other suppliers include Tate Lyle PLC, chemical manufacturing industry suppliers, containers and packaging suppliers, suppliers from the food industry and further, suppliers of scientific and/or technical instruments. Competitors Competitors of the Coca Cola Company include the Monster Beverage Corporation, Pepsi Company, Dr Pepper Snapple Inc., and the Suntory Beverage Food Limited. The competitors also deal in the sale of non-alcoholic beverages using their own brands. However, Coca Cola brands stand out as the most valuable beverages in the market. The growing popularity of some of these brands worldwide poses a threat to Coca-Cola as they are venturing also in noncarbonated non-alcoholic drinks. Context While Coca-Cola faces little political impacts, its distribution channels get affected in times of political turmoil in market states. The company ensures that its dealers operate legally across the world and thus little legal problems for the company (French Gordon, 2015). The customers are currently more health-conscious thus particular in the type of beverages they purchase. Coca-Cola also contributes heavily to charity. Technological factors include research and development of novel products, high-rate technological changes, automation of process and innovation. This has enabled Coca-Cola to be very efficient and thus ahead of its competitors in addition to its worldwide presence. How the Coca-Cola Collects Info on the 5Cs The Coca-Cola Company has a global research and development department with 6 branches across the world. This particular department is headed currently by Nancy Quan, who is the Global Research Development Officer. The six worldwide research centres have been usually linked to hubs of external technology assessment and/or acquisition (Foster, 2014). These connect Coca-Cola to potential partners, other entrepreneurs, technological start-ups and researchers in the universities. The company utilizes a well distributed, connected and shared Research and development model. This helps the company to understand any emerging needs of customers across the world, the performance of the companys products in comparison to that of competitors like Pepsi Co, Dr Pepper Snapple Inc. among others. Each of the six Coca-Cola research centres closely work with the existing regional marketing teams so as to address the local-based needs while focussing on particular areas of innovation (Elmore, 2013). T he company boasts of now reaching the worldwide market with full understanding of customer needs and preferences as compared to the strategies used by the competitors. The network of the RD centres and its collaboration with marketing teams enable the company to address the track a change in the business context. Political, technological, legal and economic factors are monitored by these teams and thus provide possible solutions to the company. The centres also have enabled the company to develop and launch novel technologies (Elmore, 2013). One of the centres include the Shanghai RD centre which developed the Minute Maid Pulpy Orange Coca-Cola brand in China that later spread to other parts of the world as a partly juice drink. Further, the research centres enable the company to understand the role the collaborators including suppliers, partners, distributors and retailers play in towards the performance of the company brands across the world (French Gordon, 2015). Through time-to -time market research studies, the company is able to understand the factors influencing the performance of the collaborators in regard to the business context within their areas of jurisdiction(French Gordon, 2015). The company thus provides any necessary adjustments on its policies except that it remains steadfast to its values of integrity, accountability, and quality, among others. Worldwide suppliers of ingredients, technologies and consultancies are picked and/or appraised based on the recommendations of the marketing teams, technical staff and the information provided by the regional research and development centres. Developing Marketing Strategy Choice of Target Markets Choosing a target market for products and services includes deciding first on the general market and/or industry to pursue. In this case, the Coca-Cola Company mainly targets beverage consumers and thus remains in the non-alcoholic beverage industry. The target market for the Coca Cola product can be divided into smaller characteristics in regard to the customers. Geographically, the company can sell its products in any part of the world. This is because currently, it has presence in more than 200 states except Cuba and North Korea (Elmore, 2013). Demographically the beverage company can sell its products to people of all ages including children and adults. Demographics of the market thus favor the company as it has a worldwide acceptance. Majority of the customers are however from the middle and high class as they are the ones who can afford the beverages as a luxury. In regard to the buying situation, a company must clarify the desired benefits of the products and services to be of fered to the customers (Elmore, 2013). Among the desired benefits of Coca Cola beverages include health benefits through Diet Coke that has nutritious value. The company also can sell its branded fruit juices like Minute Maid among other noncarbonated products. Customers buy the products, when they first asses their condition. Value Proposition for the Target Market According to Foster (2014), value proposition refers to the set of benefits which can satisfy the existing consumer needs. The components of value proposition include the products/services being offered to the target market, the target market itself, and further, the value that the services/products provide. These include for instance, saving on time, saving on expenditure and improving individuals health. Coca-Cola drinks provide benefits such as quenching thirst using non-alcoholic drinks, drinks for energy, nutritious value of the Diet Coke. The products are also relatively cheap and provided in different quantities for affordable purchase. Consumers thus, safe money through purchasing coke products which offers cheaper and standard prices for them The Positioning Statement for the Target Markets A properly conceived positioning statement comprises first, the target market and thus describes the attitude and demographic factors. Secondly, it should delineate reference frame. Thirdly, it should point out the benefits of products. Further, positioning statement provides potential consumers with reasons that can make them believe that the brands in the market can deliver the promises (Foster, 2014). Coca-Cola Company has individual brand positioning statements, except the general positioning statement of the company; creating value and making a difference. Another slogan reads to inspire moments of optimism and happiness through our brands and actions (Foster, 2014). These slogans not only target the customers but the collaborators of the company to relevant action; purchase and due supply respectively. Developing Marketing Tactics The Marketing Mix Product In working out an effective mix, companies must first, provide quality products to the market made using high quality raw materials. High quality services and products must be considered (Collier, 2014). A business must provide products in different quantities and types in order to fit all the options of the target market. Brand names should also be made special but easy for customers to grasp. The name of a brand may match its characteristics and the target audience preferences. For instance Diet Coke or Coke Zero refers to Coca-Cola brands which offer nutritious benefits and contains zero sugar respectively (Sundar, 2012). Packaging of the products must be done using high quality containers and effectively in order to instill confidence in the consumers of the products. Timely quality services remains a major requirement for businesses and this is part of Coca-Colas main strength as it offers its services all over in its areas of reach (Solis, 2011). Through its distributors and af filiated local retailers, the company is able to also provide warranty to its products. Any bottled beverage that shows signs of breakages and expiry is returned to the regional bottling companies and replaced. Price Setting of prices for products must consider a number of factors. First, a business must consider the quantity of goods and the extent of services provided and assigns them the right price. If the prices are not regulated, the company has a moral responsibility to avoid over-pricing of goods (Solis, 2011). Secondly, discounts must be considered for purchases made in bulk and/or where the company has middle men who take the goods and services to the market. The discounts allow the retailers and distributors to make their own profits while earning the company due revenue. The Coca Cola Company offers discounts to its distributors and retailers worldwide by lowering the prices of their products in the production industries to allow them trade in the market. Being the most valuable non-alcoholic beverage brand, Coca-Cola sets its prices in line with the quantity, and most of its products are affordable to even lower class consumers (French Gordon, 2015). Businesses require credit servic es and this must be considered in pricing of products for sales. Coca Cola like other companies sometimes allow distributors and retailers to take products in bulk on credit terms and agree on later but assured payments. However, quick payments for consumers at the end of the supply chain are preferred as buyers buy direct from retailers and small scale beverage vendors in the localities. Place Place in this context describes the need for strategic product /service positioning. Using wholesalers and retailers is encouraged for huge businesses. They aid in distribution and sale of products on behalf of a business (Blythe, 2009). More wholesalers and retailers reflect boosts the potential of making more profits from the business. This also reflects a high demand for the products, which calls for a higher supply of the same. The Coca Cola Company has a wide market and a high demand that is relatively stable across the world. The favorable business situation in majority of the countries it exists in has made the company have many retailers and wholesalers for its products. The company has numerous subsidiary distribution companies that feed the wholesalers and retailers with the company products (Collier, 2014). The length of a distribution channel influences the efficiency of marketing tactics. While the company is based in the US, it sells its standardized ingredients to regi on-based bottling companies which they certify to manufacture and sell their products. These final products are thus distributed locally to the customers in most areas in the worldwide market. Transportation is thus done distributors who apply to the marketing teams and local Coca Cola bottling companies for permission to distribute the products at a particular fee and discount. Promotion Businesses can promote their market deliverables through the use of different media alternatives available (Blythe, 2009). These include Television, radio, magazines, newspapers, billboards among others. The coca Cola company also relies on these media alternatives to reach its potential and loyal customers across the world. The company prepares regional media promotional messages on its brands depending on the type of language spoken within the areas targeted by the company marketing teams. The messages must thus be clear and easy to understand, incorporated with the positioning statements and slogans. The Coca Cola Company is in charge of its worldwide media budget and thus enables its subsidiary companies to have their goods locally and internationally recognized (Collier, 2014). Personal selling is also important and it has been embraced in the Coca Cola Company through allowing vending of Coke products. Sales promotions are done through roadshows in urban centers and even in rur al areas. A companys management must ensure that the sales promotion being carried out is effective within the area. References Blythe, Jim (2009). Key Concepts in Marketing. 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